NAO Cabo
NAO Cabo is a culinary destination nestled in Los Cabos, born from a fusion of Mediterranean technique and the richness of local Mexican produce. When I came aboard the project, the brand had a compelling ambition—but lacked the holistic identity and digital ecosystem needed to express its unique sensibility. My role was to craft the visual identity, direct the social‑media campaigns and deliver the web experience that reflects the journey of the house.
Creative Concept — “Where Two Seas Meet”
The creative concept invited the audience into the space where the Mediterranean and Baja California merge—where ingredients, cultures and techniques converse. The idea was not merely to depict food, but to evoke the dialogue between sea and land, tradition and innovation, region and world. Each campaign became a chapter of this conversation: seasonal ingredients, local producers, menu journeys and guest moments.
Visual &
Narrative System
We developed a visual language characterized by: natural light reflecting coastal openness, rich textures of stone and earth, elegant minimal compositions that let the food and story breathe, a palette that harmonises Mediterranean blues and warm Baja tones. The voice was defined by hospitality rooted in place, a tone that is inviting, spirited, and gently refined. The campaigns stretched across social media feeds, stories, reels, performance ads, as well as the web experience—where photography, copy and interface come together to immerse the visitor even before they arrive.
