Creativa
Creativa is a lifestyle brand with a focus on creativity and artistic expression. The brand already had an established logo and illustration style, but the project consisted of expanding its visual identity to create a more cohesive and dynamic system. The goal was to enhance the brand’s presence while keeping the playful and magical essence that defines Creativa.
Before - Existing
Brand Materials
The brand already had a recognizable logo and illustrative assets that conveyed a sense of creativity and imagination. However, it lacked a system that could unify these elements, giving them flexibility to be used across campaigns, social media, and physical products.
Creative Concept
Instead of starting from scratch, the concept focused on building upon the existing assets. I developed a system of visual recortes, collages, and playful compositions that expanded the brand’s universe. Each piece was designed to feel like part of a living story — whimsical, tactile, and interactive — while staying coherent with the original illustrations and color palette.
The concept aimed to make the brand feel dynamic and immersive, allowing audiences to explore its creativity both online and offline.
Visual &
Narrative System
The visual language combines layered textures, cut-out illustrations, and collage compositions with a vibrant but harmonious color palette. The brand voice celebrates curiosity, playfulness, and imagination, communicating through both visual storytelling and short, poetic copy.
This system was applied across social media posts, website graphics, product mockups, and editorial layouts, creating a flexible and cohesive identity that evolves with the brand while preserving its original charm.
